Vegepörssi and international fruit and vegetable brand SanLucar have entered into a long-term partnership to introduce SanLucar’s premium-quality fresh produce to Finnish supermarkets.
The collaboration focuses on expanding the premium product offering and bringing innovative, eye-catching retail concepts to the Finnish market.
As part of the partnership, Finnish retailers will benefit from SanLucar’s distinctive product displays and engaging marketing campaigns.
The aim is to offer consumers a wider selection of high-quality fresh produce and an inspiring shopping experience, while supporting retailers with attractive products and innovative point-of-sale solutions.
“Across Europe, SanLucar is synonymous with exceptional quality, strong brand values, and innovative point-of-sale concepts. Together, we aim to offer Finnish consumers a distinctive shopping experience and support the retail sector with a unique premium proposition,” says Peter Söderlund, CEO of Vegepörssi.
